OUR STORY
From a Hobby to a Haute Couture Brand.
Every Great Brand Begins With a Spark — and Inaayat by Aastha Began With a Brushstroke
Inaayat by Aastha is an Amritsar-based luxury hand-painted fashion brand that brings art to life on fabric.
Founded by Aastha Sharma, a self-taught artist and designer, the brand was born not from a business plan — but from a deep love for painting. What began as a personal passion soon found admiration through social media, where her hand-painted sarees captured hearts, curiosity, and appreciation. That encouragement became the turning point — transforming a hobby into a profession, and a vision into a brand.
In 2019, fourteen of her hand-painted sarees were showcased at an exhibition in Mussoorie. The overwhelming response became the foundation stone of Inaayat by Aastha — a brand built on courage, creativity, and conviction.
Today, her designs have found a place in the wardrobes of celebrities and connoisseurs of fine fashion. Yet, the soul of the brand remains unchanged — every saree is still painted by hand, every motif guided by emotion, and every piece created with patience and purpose.
QUALITY ASSURANCE
At Inaayat by Aastha, quality is not a step in the process — it is the foundation of everything we create. Because when art is meant to be worn, it must be crafted to last.
Our pursuit of excellence begins with careful fabric selection. We source only premium organza, chiffon, crepe, and chanderi — chosen for their lightness, durability, and graceful drape. These fabrics become the canvas for our artistry, ensuring that every brushstroke rests on a flawless foundation.
Each saree is hand-painted by Aastha itself, The patience and precision guide every motif. From the first sketch to the final edging, every detail is attended to with unwavering dedication.
Before a saree becomes part of your wardrobe, it undergoes strict finishing and quality checks — ensuring colour fastness, fabric integrity, and perfect fall and edging. Only pieces that meet our exacting standards carry the name Inaayat by Aastha.
Because true luxury is not only seen — it is felt, worn, and cherished for years.
Our Quality Promise
✔️ Premium hand-selected fabrics
✔️ 100% hand-painted craftsmanship
✔️ Precision finishing and detailing
✔️ Colour and texture integrity checks
✔️ Limited-edition exclusivity
Beyond Fashion: A Customer-Centric Experience
At Inaayat by Aastha, we believe that creating a saree is only half the journey — the other half is creating an experience that feels personal, warm, and memorable.
Every woman who chooses Inaayat is not just a customer — she becomes part of our story. We take time to understand your style, your occasions, and your preferences, ensuring that each piece feels thoughtfully chosen rather than simply purchased.
From personalised consultations to custom hand-painted motifs, from careful packaging to responsive after-care — every touchpoint is designed to make you feel valued and heard. Because when you invest in hand-crafted luxury, you deserve an experience that reflects the same care with which your saree was painted.
Our relationship does not end at checkout. We remain connected — offering styling guidance, custom requests, and dedicated support — so your Inaayat saree always feels like it was made just for you.